Biashara Pawa

Elevating Women Entrepreneurs in Underrepresented Sectors

Biashara Pawa is a media and public engagement initiative under the IYBA-SEED programme, led by SNV Netherlands Development Organisation. The project amplifies the voices and visibility of women entrepreneurs operating in sectors where women remain underrepresented, across Kisumu, Nakuru, and Uasin Gishu counties.

Dialogue Events

We conducted dialogue events across 3 counties to promote women’s participation in underrepresented sectors. The events brought together women entrepreneurs, youth, ecosystem support organizations, industry leaders, media, and policy actors to showcase role models, share experiences, and examine barriers and opportunities within priority sectors. Through dialogue and storytelling, the initiative strengthened visibility for women-led enterprises and advanced public conversations on inclusive entrepreneurship.

Blog Articles

Biashara Pawa Role Models

The Biashara Pawa project identifies and profiles role models drawn from sectors where women are traditionally underrepresented but hold significant potential for growth and leadership. These role models comprise predominantly women entrepreneurs, alongside a small number of youth men, selected from Kisumu, Nakuru, and Uasin Gishu counties. Through their stories, the project amplifies real, community-rooted examples that inspire wider participation of women and youth in enterprise and challenge long-held narratives about who leads in these sectors.

Dannis Omondi Ogolla
Dannis Omondi OgollaFounder
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Founder of Greenco International, promoting sustainable waste management, creating awareness, employing 15 youth, training 50 households, enabling waste2work and upcycling initiatives.
Immaculate Maliachi
Immaculate Maliachi Founder
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Founder of Green Stitch, empowers out-of-school girls & young mothers through tailoring, marketing & sustainable agriculture; 60+ women trained; textile upcycling for environmental and economic impact.
Diana Awuor Odhiambo
Diana Awuor Odhiambo Founder
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Dee Enterprises, founded by Diana Odhiambo, is a pioneering venture in Kisumu County's manufacturing sector. With a focus on innovative production methods and sustainable practices, Dee Enterprises has created employment opportunities for local youth and contributed to the county's economic growth.
Emmanuel Kepha  Onyango
Emmanuel Kepha Onyango Founder
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Founder of Eargtech Organic Farm & Bake Organics; trained over 200 families in sustainable farming; value addition on local crops; partnerships for addressing malnutrition and unemployment.
Anne Auma Okelo
Anne Auma Okelo Founder
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Founder of Ma-Ediva Enterprise. Women-led poultry farm & training hub; promotes circular economy; provides digital training via YouTube with 7K+ followers; market linkages & value addition.
Anna Atieno Onyango
Anna Atieno OnyangoPoultry farmer
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Poultry farmer; overcame early failure to establish successful farm in 2023; now employs others and boosts local economy.
Renise Atieno Olwal
Renise Atieno OlwalManager
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Leads Amazing Grace Action CBO, managing waste through a buy-back center, waste sensitization, and black soldier fly production for organic waste reduction
Samuel Omondi OdongoFounder
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Founder of Masiro Craft, turning invasive water hyacinth into furniture, creating jobs for local youth and women while protecting aquatic ecosystems.
Cynthia Atieno Oloo
Cynthia Atieno OlooFounder
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Founder of Nyalenda Youth for Change; empowering women and youth through agribusiness to fight food insecurity.
Faith Adhiambo
Faith AdhiamboTour guide
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Tour guide at Dunga Beach, offering boat excursions, nature walks, local fish experiences, and educational programs on Lake Victoria’s resources. at Dunga Beach, offering boat excursions, nature walks, local fish experiences, and educational programs on Lake Victoria’s resources.
Elizabeth Ojwang’
Elizabeth Ojwang’ Co-director
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Co-directs Kiya Organic for waste management and founded Kilimo Kona Initiative to empower smallholder farmers with inputs and training.
Maryanne Atieno Mboya
Maryanne Atieno MboyaCo-founder
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Co-founder of Kings Farm, an aquaculture venture established two years ago by three young entrepreneurs. They operate three tilapia ponds, supplying fresh, high-quality fish to local markets. Beyond business, Kings Farm is committed to youth empowerment and sustainable fish farming.
Andrew Gitari
Andrew Gitari Founder
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Leads Alpha Leathers, designing leather goods like shoes and bags while providing leather skills training, especially to students in schools.
Doreen Atieno Onyango
Doreen Atieno OnyangoFounder
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Founder of Imara Hub, tech enthusiast, hackathon winner, Base Protocol Ambassador, promoting women in tech.
Harriet Atieno Okeyo
Harriet Atieno OkeyoCo-founder
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Founder of Victoria Scapas Enterprise, transforming fish waste into valuable
Rose Akinyi Onditi
Rose Akinyi Onditi CEO
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Runs Roak Enterprise, fabricates export-ready water sprinklers and integrates agri-tech for local innovation.
Habwe Florence  Oyiera
Habwe Florence Oyiera Community nutrition specialist
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Used innovative food products in a pilot study for HIV+ adults, showing improvements in BMI, hemoglobin, zinc, selenium, and iron levels—supporting health and nutrition in Kisumu West.
Victoria  Adwet Omondi
Victoria Adwet Omondi Communications Strategist
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Leads Kisumu Youth WASH Parliament, empowering youth voices and improving water, sanitation, and hygiene at both community and city level.
Vera Adhiambo Ouko
Vera Adhiambo Ouko Co-founder
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Co-founder, Saniwise Technologies, transforming sanitation via circular economy toilets made from 90% recycled plastic; converts waste to biofertilizer and animal feed; creates green jobs; has support from UNICEF, USAID, WSUP, SHF.
Julia Akinyi Ohore
Julia Akinyi Ohore Founder
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Founder of OhoreJ & Associates, providing financial literacy and record-keeping training for women and youth entrepreneurs.
Esther Auma Agola
Esther Auma Agola Agripreneur
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Agripreneur passionate about sustainable farming, specializing in poultry and African leafy vegetables. Promotes healthy, locally grown food, creates income opportunities, and empowers youth to embrace agriculture.
Anne Maina
Anne MainaFounder
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Software engineer and founder of Codessipers, developing AI solutions like Cervical AI to improve cervical cancer awareness and early detection.
Charlotte Awuor Omondi
Charlotte Awuor Omondi Founder
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Founder of Furnish the Future, creating eco-friendly desks from recycled wood and providing carpentry training to youth for skills development and social impact.
Ruth Okioi
Ruth Okioi Poultry Farmer
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Runs Nurtured Nest Poultry Farm, specializing in brooding and raising healthy chicks with a focus on animal welfare and sustainable farming.
Natalie Anyango
Natalie Anyango Entrepreneur
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Entrepreneur in Kisumu specializing in graphic design, web development, and AI-driven digital solutions, while mentoring youth and supporting digital literacy in her community.
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Kisumu county

Nancy Matheri
Nancy MatheriFounder
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Founder of M&T Circular sanitation Limited, a Water and Sanitation start-up offering water de-fluoridation services and next generation sanitation services. They manufacture BROWN X fluoride filters and EGERLOO smart waterless toilets.
Ann Muli
Ann MuliManaging Director
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A STEM education enterprise offering coding, robotics, IoT, electronics, and digital literacy programs for learners of all ages. Mamuza Engineering delivers hands-on training through schools, bootcamps, community clubs, online learning, and customized programs, fostering curiosity, innovation, and future-ready technical skills.
Dennis Oiro
Dennis OiroCEO and Co-Founder
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CEO and Co-Founder of DigiTalanta Limited, a social enterprise using technology to equip underserved youth with digital skills and remote work opportunities. The organization focuses on digital inclusion, youth empowerment, and sustainable livelihoods.
Irene Monari
Irene MonariFounder
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Founder of Grey to Green, a WASH-focused enterprise producing affordable detergents including liquid soap. The business empowers women with disabilities like the founder herself by involving them in production and promoting accessible, locally made hygiene products.
Alex Mugendi
Alex MugendiFounder & MD
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Founder and Managing Director of Ibunga Enterprises Firm, an agribusiness focused on poultry farming. The enterprise has grown from aggregating smallholder poultry products to rearing over 300 improved kienyeji birds, promoting food security, sustainable agriculture, and improved nutrition.
Karen Mwangi
Karen MwangiFounder
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Founder of Kraft Mimosa, a manufacturing enterprise specializing in value-added leather goods. The business produces belts, wallets, bags, and other products using locally sourced, genuine Kenyan leather.
Sila Ooko Owiti
Sila Ooko OwitiChairman-Juafarm Umoja Youth Group
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Chairman of Juafarm Umoja Youth Group, an agritech youth initiative specializing in hydroponics and aquaponics. The group has received multiple innovation grants and works in partnership with universities and living labs.
Ruttoh Onesmus
Ruttoh OnesmusFounder
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Founder of Reno Dairy Academy a dairy training and consultancy center focused on dairy farm management, value addition, and food safety. The academy equips out-of-school youth with skills to build profitable dairy enterprises.
Peter Wakahora
Peter WakahoraFounder
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Founder of Ekocity Farming Alliance, a social venture promoting urban food production. The initiative demonstrates space- and water-efficient farming technologies and provides training, consultancy, and aggregation services to farmers.
Cynthia Akinyi
Cynthia AkinyiProject Manager
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Project Manager at Rirupa Logistics Limited is a versatile construction company elivering waterworks, roadworks, and building projects. The firm provides end-to-end infrastructure solutions for public and private sector clients across Kenya.
Serah Ndung'u
Serah Ndung'uCoordinator
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Coordinator of a program supporting women in the creative sector by linking them to financial service providers and skills training institutions. The initiative has trained over 520 women across Nakuru County, enabling participants to grow sustainable creative businesses and earn stable monthly incomes.
Ivyione Atieno
Ivyione AtienoPoultry Farmer
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A poultry farmer producing eggs, meat, and chicks while championing feminine identity in agriculture. She runs the Glow and Grow program, encouraging young women to pursue agribusiness confidently, combining practical farming skills, financial independence, and self-expression within the agricultural sector.
Agnes Jepkaitany
Agnes JepkaitanyFounder
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Founder of Vuma Animal Feeds Ltd, an agribusiness delivering high-quality livestock nutrition solutions. She champions innovation, sustainability, and farmer empowerment, producing feeds that support animal health, food security, and agricultural resilience while inspiring youth and women to pursue entrepreneurship with purpose.
Abigail Luvisia
Abigail LuvisiaTransformational Life Coach
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A transformational life coach specializing in mindset change and holistic wellness. She designs structured personal development journeys that support individuals in achieving balance, growth, and wholeness across key areas of life through guided reflection, accountability, and intentional transformation.
Faith Marekia
Faith MarekiaCo-Director
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Co-Director at Horizon Drilling Company Limited, overseeing operations and business development. She holds advanced degrees in water engineering and leads initiatives delivering borehole drilling, solar pumping, irrigation, and water supply solutions. Faith actively mentors women in STEM and advocates for inclusive engineering leadership.
Laureen Njuguna
Laureen NjugunaGeneral Manager-Starlight Farmers Co-operative Society LTD
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A farmer-owned cooperative operating in potato and dairy value chains across Nakuru County. Founded to promote peace and economic collaboration, it supports over 3,000 farmers through climate-smart agriculture, seed certification, mechanization, dairy services, inclusive youth employment, and access to finance through its SACCO.
Violet Njau
Violet Njau Youth leader
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A youth leader dedicated to digital empowerment through training in digital marketing, volunteer teaching with IYF, and mindset development. Through leadership and mentorship, they equip young people with practical skills and confidence to unlock opportunities and take positive action toward personal and professional growth.
Njeri Maina
Njeri MainaOperations Manager-Reliable Concrete Works
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Operations Manager at Reliable Concrete Works, leading operational excellence, sustainability, and quality assurance. She champions inclusive leadership and community engagement while driving the company’s transition toward environmentally conscious precast manufacturing and stronger local economic impact.
James Maina
James MainaCo-founder
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A fish farmer and aquaponics trainer with over five years’ experience. He founded Greenthumb’s Fish n’ Buns, a fish processing business producing sausages, fishballs, and patties, and is building a certified fish farmers’ network to sustainably supply the processing unit.
Mildred Day Gachoka
Mildred Day GachokaFounder
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Founder of Griincom Innovate Ltd, a social enterprise converting organic waste into eco-friendly farm inputs. The company processes over 30 tonnes of waste monthly, supporting sustainable agriculture, job creation, and circular economy practices while empowering women and youth in agribusiness.
Regina Kamoche
Regina KamocheExecutive Director-Daraja 360 CBO
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A community-based organization empowering youth and women through education, entrepreneurship, and economic inclusion. Its Textile Hub social enterprise provides hands-on tailoring and textile production training, operates retail outlets, and partners with Nakuru County to create employment and sustainable local manufacturing opportunities.
Antony Ndiritu
Antony NdirituFinancial and Audit Consultant
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A trusted financial expert providing professional tax and audit consultancy services. They also offer business finance training, supporting individuals and organizations to strengthen financial management, integrity, and long-term sustainability.
Nancy Ndegwa
Nancy NdegwaFounder
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Founder of Realz Hand of Love CBO and a leading street advocate in Nakuru County. She rescues, rehabilitates, and reintegrates street-connected children, chairs the Nakuru Children Care Network, and was recognized as a National Hero of Kenya for her service to vulnerable communities.
Solomon Sospeter
Solomon SospeterPromoter and Chairman-Billways SACCO Limited
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Promoter and Chairman of Billways SACCO Limited, a community-based cooperative empowering low-income earners, women, and youth through accessible savings, credit, and financial literacy. He envisions inclusive finance as a tool for entrepreneurship, livelihood improvement, and grassroots economic transformation.
Evelynne Wanjiku Ndungu
Evelynne Wanjiku NdunguCEO
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CEO of Free a Girl’s World Network and a Business Development Service expert specializing in youth and women empowerment. She leads entrepreneurship programs, incubators, and mentorship initiatives, supporting inclusive economic growth, innovation, and sustainable livelihoods across Kenya.
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Nakuru county

Abigael Rop
Abigael RopFounder-Board Games and Cards Kenya
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Board Games and Cards Kenya brings people together with a curated selection of board games, card games, and educational play products. The business focuses on fun, learning, and community connection through game nights, family events, and interactive play experiences across Nairobi and beyond.
Antonina Makoba
Antonina MakobaFounder-Makos Textile and Tailoring
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Makos Textile and Tailoring is based at Skymart Building in Eldoret CBD. The business offers tailoring services and practical training for students from various TVET institutions. Through skills training, mentorship, and support for young mothers, it empowers youth to become self-reliant and feel valued within the community.
Leah Jesang cheramba
Leah Jesang cherambaEvent Manager-Lellah Floral Arts
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Lellah Floral Arts offers event design and floral services in Uasin Gishu County. Its creative team enhances weddings, celebrations, and corporate events with bespoke floral arrangements and décor. The brand also supports skills development through an associated floral school to train aspiring designers.
Shayna Cherop
Shayna CheropFounder-Ayna
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Ayna is an organic skincare brand focused on creating natural products made from carefully selected ingredients. The brand is committed to promoting healthy skin through safe, effective, and environmentally conscious formulations designed for everyday skincare needs.
Faith Wanjiru Kinuthia
Faith Wanjiru KinuthiaFounder-Afrostyled Crafts Centre
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Afrostyled Crafts Centre is a Kenyan brand creating handcrafted leather accessories, jewelry, and home décor inspired by African culture. The business partners with local artisans to produce sustainable, high-quality pieces, empowering craftspeople while showcasing African design both locally and internationally.
Samson Rop
Samson RopFounder- Vermiseed Ventures,
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Samson Rop is the founder of Vermiseed Ventures, a social enterprise converting organic waste into fertilizer using worms and Black Soldier Fly, while training women and youth in green circular economy practices.
Elizabeth Kiprono
Elizabeth KipronoFounder -Maggy’s Kienyeji Ltd
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Founder of Maggy’s Kienyeji Ltd, an agribusiness that processes indigenous leafy vegetables by sourcing organically grown produce from rural women farmers, then cleaning, blanching, and drying them using an eco-friendly biomass-powered system for local and international markets. The model reduces post-harvest losses, promotes healthy traditional foods, and creates consistent incomes for smallholder farmers.
Viola Maina
Viola MainaFounder- Gooseberry Delight Limited
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Gooseberry Delight Limited is the first company in Kenya to commercially produce and process Cape gooseberries, a once-neglected wild fruit. We work closely with small-scale farmers, helping them grow gooseberries and giving them access to ready markets. By doing this, we help farmers earn more while bringing new and exciting products to consumers.
Blessing Cheptoo Mzungu
Blessing Cheptoo MzunguFounder- EcoWorth Africa
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EcoWorth Africa is a youth-led social enterprise in Uasin Gishu County, Kenya, transforming waste into economic and environmental value. The organization empowers women through composting and kitchen gardening, equips youth through upcycling innovation labs, and runs school zero-waste programs, building inclusive, community-driven solutions for a cleaner, greener future.
Josephine Musakali
Josephine MusakaliFounder- JojoSparkles Cleaning Services LTD
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JojoSparkles Cleaning Services LTD is a woman-owned business based in Eldoret, Uasin Gishu County. Since 2021, we’ve offered professional cleaning for homes, offices, events, and institutions , but our mission goes beyond cleanliness.
Kennedy kibor kiprotich
Kennedy kibor kiprotichAgripreneur
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Kennedy Kibor Kiprotich runs Modernized Farm, focusing on organic African leafy vegetables and sustainable fish farming. He trains farmers in improving soil fertility with organic products and guides fish farmers on feed formulation and pond upkeep at his demonstration plot.
Constatine Jeptum Seroney
Constatine Jeptum SeroneyDirector and Co-Founder
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Constantine Jeptum Seroney co-founded JOSCO FARM KAMBUGU, a 3.5-acre sustainable farm in Eldoret with dairy, fodder, apiary, and horticulture operations. The farm combines livestock, crop production, and sustainable practices to support environmental stewardship and community resilience.
Tom Obote Ondieki
Tom Obote OndiekiFounder
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Obote Mixed Farm is a diversified agribusiness in Kenya focused on sustainable food production, income generation, and rural empowerment. It integrates crop farming, livestock rearing, and value addition, including dairy, Dorper sheep, poultry, potatoes, tomatoes, fruits, yogurt production, and composting, promoting climate-smart agriculture, food security, and youth training.
Dr. Roseline Arshley Ochuka Awino
Dr. Roseline Arshley Ochuka AwinoFounder- Green Apple community
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Green Apple community ís a social enterprise empowering community through mentorship program as well as training and producing indigenous seedlings of trees, fruits,herbs and vegetables besides production of clean affordable cooking energy briquettes.
Caroline Watwati
Caroline WatwatiFounder- CEE Natural
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Caroline Watwati leads CEE Natural, producing plant-based organic skincare from locally sourced plants. The business offers consultations to help customers choose effective products and builds lasting relationships between manufacturers and customers.
Yvonne Chepkosgei
Yvonne ChepkosgeiFounder- Tironin Farm
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Yvonne Chepkosgei runs Tironin Farm, focusing on grain farming, primarily maize and wheat, selling most harvests while keeping a portion for home use.
Joyce jemurgor
Joyce jemurgorMushroom farmer
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Joyce Jemurgor is a mushroom farmer promoting nutrient-rich, space-efficient mushroom production. She plans to expand commercially to create income and employment for youth and women.
Ruth Jepchirchir Chesire
Ruth Jepchirchir ChesireFounder- Faithworks Farm
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Ruth Jepchirchir Chesire leads Faithworks Farm, a poultry enterprise supplying eggs and meat, aiming to improve nutrition, create jobs, and support local agricultural growth.
Emily Boit
Emily BoitCo-Founder and Chairlady- Kurur Women Consumers
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Purely women registered cooperative dealing with grains business i.e aggregation and marketing, also petrol station and rental houses, with many trade partners e.g EAGC, WFP, Institutions, NCPB etc.
Lavender Mutenyo Simiyu
Lavender Mutenyo SimiyuFounder- Agrifield Solutions
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Agrifield Solutions for Sustainable Farming is an agribusiness service provider in Kenya delivering climate-smart, data-driven solutions to smallholder farmers. With a focus on the dairy value chain, it supports pasture management, soil health, regenerative farming, and farmer capacity building, using technology to improve productivity, resilience, and decision-making.
Paul Ogutu
Paul OgutuFounder- Shalom egg distributors
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Shalom egg distributors is a small scale business that started in 2024 to fill the needs and gaps in the production of eggs , we rare chicken layers and broilers and sell at retail price , we are located in kapsoya center eldoret.
Donald Sumba
Donald SumbaFounder- Beta Innovations Workshop
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Donald Sumba runs Beta Innovations Workshop, a green‑economy enterprise producing Energy Saving Jikos and Charcoal Briquettes to curb indoor air pollution and climate change, improving livelihoods and sustainable environmental solution saving money as we focus on SDG
Stellah Jepchirchir
Stellah JepchirchirFounder- Primelink Network
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Primelink network falls under communications business.It deals with the installation of internet inform of WIFI in residential estates and institutions. The clients are able to access the internet anytime through self service system.
Eunice Njagi
Eunice NjagiFounder- Muiyannah Investments
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Eunice Njagi heads Muiyannah Investments, empowering women with practical financial knowledge and credit improvement strategies to improve access to financial services and sustain wealth.
Purity Sammy
Purity SammyFounder- Arkov Services
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Arkov Services aggregates sorghum,green grams ,pigeon pea and millet from young farmers thus linking them with the market and post harvest and storage support.
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Uasingishu county

Organizations Involved